See All My Writing Below

You can read all of my posts below in the reverse order of when they were originally posted (newest first). However, be aware that my intention is not to post on a regular basis. Rather, I intend to post as needed an UPDATE existing content to ensure it is always relevant.

To that end, you may find it more convenient to browse these posts by topic (feature coming soon!)

Marketing (click here)

Leadership (click here)

Management (click here)

Operations (link coming soon)

Ryan Holota 5/9/23 Ryan Holota 5/9/23

Evergreen Marketing Advice

A new connection messaged me and asked me for some marketing advice. I thought about it for a while and shared two pieces of advice that I thought would last forever. Then I came back here and wrote a list of 16 just for you.

Ryan Holota 2/4/23 Ryan Holota 2/4/23

Ryan’s Rules of Social Media Mastery

As Captain Barbossa would say, they’re more guidelines than actual rules. However, these tips will help you get the best of the effort you put in.

Ryan Holota 10/30/22 Ryan Holota 10/30/22

Optimizing Images On A Website

Starting a new website brings with it an opportunity to try new things and refine old things - including the processes that you use to build that website.

Here is how I recommend optimizing your images for the web.

Ryan Holota 9/26/22 Ryan Holota 9/26/22

Test Like A Formula 1 Team

Auto racing teams test. They test a lot. Tire compounds. Spring rates. Fuel mixtures. Wing shapes. On a good track day, the car will look drastically different at the end of the day from how it left the garage at the beginning of the day because many things will have been tested and changed.

A/B testing is great however, as the name implies, A/B testing is about testing A against B - one variable at a time. Racetracks are outside and many variables may change that the engineers didn’t plan for.

Ryan Holota 9/10/22 Ryan Holota 9/10/22

A/B Testing

There’s a scene in the movie Glengarry Glen Ross where Alec Baldwin’s character, Blake, says that his sales team should follow the ABCs: A - Always, B - be, C - closing.

Whether that is true or not I think most people, especially marketers, should be practicing their ABTs: A - Always, B - be, T - testing.

Ryan Holota 8/28/22 Ryan Holota 8/28/22

Ask These Questions Before Launching Anything

A person or team, when excited about an upcoming product or promotion, can become blinded by passion.

I have found that these questions, when answered honestly, can help your team get an unbiased perspective on what they’re trying to accomplish.